Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

Manufacturer: Weber Books
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Product Description

Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction

Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns

Blog to connect with readers, driving them to Amazon and bookstores

Boost your visibility with Google, use MySpace for viral marketing

Ignite word of mouth with Web social networks

Capitalize on peer content and "amateur" book reviews

Here's what the experts say about this book:

"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."

-- Jane Corn, Amazon.com Top Reviewer

"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."

-- Scott Sigler, # 1 bestselling author

"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."

-- Aaron Shepard, author: Aiming at Amazon

"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"

- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."

-- Dave Taylor, author: 'Growing Your Business with Google'

"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."

-- Steve O'Keefe, author: 'Publicity on the Internet'

"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."

-- Marion Gropen, president, Gropen Associates

Here's what's inside the book:

... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness

... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations

... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews

... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site

... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service

... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites

... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing

... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile

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Customer Reviews

Excited, but Let Down

Review Date: September 8, 2010

Reviewer: Spark Publishing, Santa Cruz, CA

Since I am a writer just entering the madness of publishing on Kindle and Amazon's print on demand (POD), I bought several books on the subject. This book started with a bang - gave me great ideas about getting my book in the hand of the reviewers and I thought "Wow, I'm getting in the heart of understanding the marketing of my book".

Then speeding through the book I noticed some anomalies. Although there is a lot of information about MySpace there was nothing about Facebook, which was developed later. So I looked in the front of the book and the copyright is from 2007 which means that for hi-tech, THIS BOOK IS VERY OLD and hence dated. Now I don't know if any of the information is valid.

Sigh, Back to the Writing Board.

Online Book Marketing Simplified!

Review Date: September 7, 2010

Reviewer: Kelly Schuknecht,

Plug Your Book! is full of helpful online marketing tips for authors. It's a resource guide every new author should read. Developing a platform as an author (online) is important for the overall success of a book and Weber tells authors how to do that. From creating a website to blogging (step-by-step) to promoting the book on Amazon - Weber covers it all!
I would like to see a second edition of this book come out as technology changes so fast and new resources pop up all the time. For example, an entire chapter on Twitter could be added.

Thanks Steve Weber for all of these great ideas!!!

Using This Book As Book Promotional Tool

Review Date: August 16, 2010

Reviewer: Karlene Sinclair-Robinson, Northern Virginia

Reading this book will certainly open your eyes to a number of key areas to focus your efforts when promoting your book online. Based on the fact that the book was published in 2007, some areas of the internet have changed, and so, you will need to make those changes accordingly.

Overall, it is a tool you can use to get you started but know that there new sites that have taken over the internet in popularity, and you will need to incorporate them into your marketing model.

Karlene Sinclair-Robinson
Author of The Small Business Owner's Guide To Alternative Funding: What the Small Business Owner MUST Know to Get Through These Financial Times! VOLUME 1

Great book filled with practical ideas for authors to promote their book

Review Date: August 2, 2010

Reviewer: Susan B. Doiron,

As a new author I found Plug Your Book to be a very helpful resource filled with low-cost practical ideas, strategies and techniques about how to promote my book online. This is one book every author needs to read.

Susan Doiron
Author of Finding Blue Beach Glass
Finding Blue Beach Glass: Uncovering the Extraordinary in the Ordinary A Book About Personal Transformation

Great Resource for Current and Aspiring Authors

Review Date: June 24, 2010

Reviewer: Michael A. Saxton, USA

This book has been reviewed extensively so I will just give a quick response as to why I liked it. There are not only a lot of good suggestions and explained nuances of marketing your book, it's a really easy read. Mr. Weber doesn't bog you down with long terminology and fluffed out explanations. It is straight and to the point. Some of the subjects may be obvious to you or you may already be employing them, others will have you saying, "Wow, I would have never thought of that".

I would recommend going to the author's web site, which is mentioned in the book as there are some aspects that are now out dated, but updates are available online (not a surprise, with how fast things change in the online world). Two other books I would recommend for some companion information if you are a self publisher are 101 Reasons Why You Must Write A Book: How to Make A Six Figure Income by Writing and Publishing Your Own Book and The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living.

Mike Saxton, Author of "7 Scorpions: Rebellion"

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