For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make... [Read More]

The only event where best selling empires are created, discovered and launched. 2006 M.V. Hansen & Associates, Inc. (17) Audio CD's + Workbook Material CD-Rom

Welcome to the information marketing industry - a little-known industry of entrepreneurs, most working only part-time hours and netting seven-figure profits. Info-marketers gather information and sell it in convenient forms to people who need... [Read More]

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in th... [Read More]

Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case. Salespeople want answers. That's why the Little Red Book of Selling is short, swe... [Read More]

As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketi... [Read More]

The makers of the Standard Deviants series set out to liven up their topics. In Marketing the Deviants get zany for an hour and 45 minutes of basic marketing principles, all the while underpinning their tomfoolery with solid educational methods like ... [Read More]

"The Little Black Book on Law Firm Marketing and Business Development" is by Paula Black, author of the award-winning "Little Black Book on Law Firm Branding and Positioning," with John Remsen, Jr., one of the nation's most respected authorities in t... [Read More]

John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter. 1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, ex... [Read More]

The Multi Flex Light is an all-purpose book light, task light or travel light

Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon know... [Read More]

Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mail... [Read More]